Welcome to NEU Marketing Group, a niche, exceptional and unconventional marketing team that is 100 percent focused on its client. NEU Marketing Group was founded by Cindy Gersch, who brings more than 20 years’ experience to the firm. As a former reporter for CBS, Cindy truly understands the media and PR world and has dealt with a variety of situations where she’s had to “put on her reporter hat” to pitch and sell a story or handle a crisis communication event. She has trained dozens of people, of all positions and from a variety of roles on among other topics, crisis and media communications. Cindy has worked within a variety of industries including: public-private partnerships, military housing, affordable housing, student housing, healthcare, nonprofits, and start-ups.
NEU Marketing is a niche group which means we admit we’re not experts in every aspect of the marketing world. We know what we’re good at, and we concentrate on that. We work with our clients to come up with what they need, then develop a schedule and budget that works for them. We are a branding, marketing and communications strategy firm founded on the goals of providing personal, thoughtful and strategic leadership to our clients.
Major Weather Conditions
Injury and Deaths
MEDIA & PR RELATIONS
Helped client save more than $100,000 annually by eliminating Public Relations firm and developing all press materials in-house
Developed and implemented social media plan which identified marketing, policies and procedures for all social media avenues. Plan recognized ways to help increase user fan base by more than 1,000 percent in six months; was the first plan launched by any military housing developer and utilized as a template for all other military housing developers throughout the US
Pitched and secured articles in:
o Wall Street Journal
o Washington Post
o The New York Times
o The Hill
Large scale contacts of national and local reporters
Six years as reporter for CBS
Led RFP and RFQ development and submittals for more than 50 proposals, improved win-rate by more than 50 percent to 80 percent
Developed marketing plans that increased occupancy, up to 10 percent, at six challenged communities in just under six months
Written and edited content for more than 50 websites
Created content for dozens of brochures, rack cards and press releases
Re-branded and devised new logos for a military communities’ portfolio of properties – to fit within a newly acquired brand
Developed thorough brand guidelines and policy manuals
Executed full transition communications plan
Re-branded 10 communities, creating a cohesive portfolio of logos that are identifiable as part of a corporate family of brands
Redesigned all marketing materials to fit within one of four positioning platforms
Formed internal blog for employees to better communicate with one another
Organized and orchestrated virtual town halls for senior leaders
Created discussion board for employees to swap ideas, share good news stories and lessons learned
MEDIA / PUBLIC SPEAKING TRAINING
Former CBS reporter
Spoken more than a dozen times on items ranging from social media, to occupancy challenges, crisis communications, and media relations
Conducted more than two dozen media training classes throughout the United States
Trained various levels of leadership on public speaking and presentation skills
Founded, built and managed two nonprofit organizations for military members and their families
Helped secure millions of dollars in donations for both organizations
Singularly built partnerships with wear blue: run to remember and Stop Soldier Suicide
Created non-profit's first ever scholarship program for military dependents
Founded, led and organized Operation Yellow Ribbon bringing together more than 10,000 troops and their family members for a low-cost Keith Urban concert at Fort Drum
Serves on Executive Team for wear blue: run to remember and PR volunteer for FMDSA
“I worked with Cindy for more than five years when I was the Vice-President of Operations for Hunt Military Communities. During that time we faced several crises and other challenges that we had to utilize her skills on. Cindy faced each issue head on, professional and always completed each task on time. I highly recommend Cindy. She is a true marketing professional.”
Lincoln Military Housing
Cindy is the Founder and President of NEU Marketing Group and brings more than two decades of experience to the firm. A former CBS reporter, she is an award-winning writer and a sought-after speaker on a variety of topics. Cindy has personally founded two nonprofit organizations and now uses her skills as a volunteer on several others including wear blue: run to remember and the Fibromuscular Dysplasia Society of America (FMDSA). Cindy is also a consultant for GLG as well a proud member of the Female Founder Collection.
Laurie Torres serves as the Marketing Director for NEU Marketing Group. She is a versatile, proactive and self-sufficient marketing specialist with a wealth of demonstrated experience in professional services industries. Laurie brings more than 15 years of experience to the role including work on RFPs, PR and communications, marketing research, and the submission of legal awards and rankings. She also has worked extensively on content development and has implemented multiple social media platforms - including LinkedIn, Twitter, Instagram, YouTube and the creation of a firm podcast - for several clients.
Madison Hubbard serves as NEU Marketing Group's Graphic Designer. She comes to the firm after working with more than 30 clients worldwide and is known for her professional "eye" and design aesthetics. She graduated from Virginia Commonwealth University Cum Laude with a BFA in Communication Arts and is skilled in all aspects of graphics design. Madison currently resides in San Diego helping to expand NEU Marketing Group's offices to Southern California.
Member Of :
To see Cindy's advisory board profile or find out how she can be an advisory to your company.
Wheel of Fortune
Hit more bankrupts than anyone in the entire season.
Ran 13 full marathons including the Boston Marathon.
Sang (if you will) with the group Train in front of a sold-out crowd.
Can't cook to save her life.This is still a work in progress.
Interviewed Brad Paisley, Hillary Clinton, Lil Jon and Adam Levine.
Cindy and Laurie are both die hard Buffalo Bills fans. Positive they'll see them win a Superbowl one day.
Work with Keith Urban to organize a concert for thousands of troops returning home.
Favorite place in the world she's traveled to is Turks & Caicos Island
Volunteer National Staff Member for wear blue: run to remember
National Apartment Association Privatized Military Housing Legislative Subcommittee Chair
Founder of Hunt Military Housing’s only non-profit, Hunt Heroes Foundation
FMDSA Public Relations Volunteer
New York State Associated Press Best Interview
Association of the United States Army (AUSA) Individual of the Year
Association of the United States Army (AUSA) Individual of the Year
Actus Community Fund Trustee Board Member (Marketing/PR)
We are dedicated to working closely with all of our clients to ensure you get exactly what you’re looking for, within your budget and your timeframe. For more information on how we can help you with your marketing needs, please fill out the information below.
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